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AU Gets LinkedIn

By Katie Kather

Nov 30, 2011—Aurora University hosted a free LinkedIn webinar for students and alumni today.

LinkedIn 101 taught attendees how to create a strong profile that will appear at the top of search lists by using the status message to create credibility, benefits of upgrading to a paid account and using applications.

LinkedIn is the world’s largest professional social network with over 135 million members in 200 countries. Every Fortune 500 company is represented in this social network that experts claim is the top recruiting source.

“The key is to create a profile that is going to jump start a conversation,” said LinkedIn agent Janae Kaska, adding that users can accomplish this by using key industry buzz words.

Seven profile items determine whether a user shows up at the top of a search list:

  •  Current position
  • Two past positions
  • Education
  • Profile summary
  • Profile photo
  • Specialties
  • At least three recommendations

“I liked learning about groups,” said Senior Raul Buendia, adding that he is interested in financial planning and knowing how to use the group tool on LinkedIn helps connect users to future jobs.

“It was helpful learning how to create a profile badge to make job searching easier,” said AU alum Gary Bednar. Bednar is currently searching for a job in accounting.

Judie Caribeaux, director of career services at AU, discovered the webinar last month, and thought it would be a great opportunity for students.

“Students are always asking what LinkedIn is,” said Caribeaux, adding that she put this event together to help students make the transition from student to professional. Anyone can attend the webinar on LinkedIn’s website Wednesdays at 1:15 p.m. Caribeaux wanted to host the event for students to answer additional questions.

Ten students and alum attended the event in Dunham’s computer lab. “I’m thrilled with the turnout. It shows that students are thinking further in advance about their futures,” said Caribeaux.