By Lieryn Johnson
Where do people normally go for fashion advice? It used to be that the fashion magazines had full reign to tell readers what’s in style and what brands were most desired. However, with the readership of print journalism seriously dwindling, everyone’s focus has shifted online. Cue the bloggers.
Bloggers, who sometimes garner thousands of followers, have become the new authority on their area of expertise. In the fashion world, bloggers have a hint of fame in their own right. Take for example, Leandra Medine, author of The Man Repeller.
Medine’s fun and quirky style of writing simply adds to her witty coverage of sartorial trends. As a result, her talent has been recognized. She has been featured in The New York Times, The New Yorker, Lucky Magazine, and Harper’s Bazaar—to name just a few. Oh, and she’s the co-creator of a new jewelry line, DANNIJO.
Started in April 2010, the blog’s premise is that the fashion styles that women love repel men at the same time. Medine’s own definition of ‘man repeller’ is: “outfitting oneself in a sartorially offensive way that will result in repelling members of the opposite sex.” Examples? Harem pants, shoulder pads and full-length jumpsuits. Enough said.
In addition, just recently Medine was invited to be a ‘window stylist’ at Saks Fifth Avenue for the 20th Anniversary of the Christian Louboutin capsule collection. (FYI fashion lovers: If you do not know what or where Saks Fifth Ave. is, or who Christian Louboutin is … you have some catching up to do.)
The point is that clothing companies realize that bloggers are now holding the keys to showing potential customers their products. Normal, run of the mill college students don’t go out and buy a pair of Louboutin’s on a whim. However, seeing a pair of the famous shoes on The Man Repeller, just might make one use their life savings to put a pair in their closet. While that’s not always the case, bloggers do at the least have the power to get their viewers to look at whatever they post—from a pair of Thakoon boots (courtesy of Sea of Shoes) to Zara leopard print pants (posted on Fashion Squad).
Not that the days of flipping through magazines full of glossy photos are over, but fashion bloggers seemingly make clothing more accessible. While viewing a photo, one is able to go straight to the site where that amazing purse came from, or where those cool bracelets originated. Just like technology, fashion is constantly evolving, and accessibility is always increasing—thanks to the new citizen journalists: bloggers.